A Partnership Built for Growth: Villa Heidi’s Success Story with GuestWisely
“GuestWisely is the single most important partner for our business, providing innovative automation and leading technology that ensure the highest quality of operations across our entire portfolio.”
Introduction
Villa Heidi is a Norwegian vacation rental that experiences remarkable growth since its founding in 2015. What began with just two cabins has expanded into a portfolio of nearly 100 high-quality rental units, primarily located in Budor and Mjøsli, with additional properties across the Mjøs region. Guided by a vision to create meaningful guest experiences all year round, Villa Heidi combines warm hospitality, thoughtful care, and high standards of quality, making it easy for guests to escape everyday life and feel truly at home.
Challenges
As Villa Heidi Vacation Rentals scaled its portfolio across multiple locations, operational complexity increased at an accelerating pace. What had once been manageable with a small team and limited inventory quickly evolved into a highly dynamic operation that demanded streamlined systems to sustain continued growth.
One of the primary challenges was relying on multiple disconnected systems to manage daily operations. This fragmented setup increased administrative work, consumed valuable time, and heightened the risk of errors, making it difficult to maintain consistent workflows across all properties.
Automation was another critical limitation. Without seamless integrations, Villa Heidi struggled to fully automate essential processes leading to the reliance on manual work. As the portfolio grew, these manual interventions slowed overall workflows and increased workload pressure, particular during peak seasons.
Scaling the business without increasing overhead presented a growing concern. Each additional property introduced new operational demands. The team needed a way to manage increasing complexity without expanding headcount, while still delivering exceptional guest experiences and maintaining operational control.
To overcome these challenges, Villa Heidi required a centralized platform that could unify operations under one system. The solution needed to simplify daily management while giving the team full control to scale confidently and efficiently.
Solutions
Villa Heidi Vacation Rentals has partnered with GuestWisely since 2018, a strategic alliance that has become the backbone of their success. GuestWisely’s centralized system and logical automation serve as the engine for Villa Heidi’s flawless operations. GuestWisely PMS has been essential in empowering Villa Heidi to scale as far as it has.
From the very first onboarding experience, Villa Heidi recognized GuestWisely as a solution built by people who genuinely understand the nuances of the vacation rental business and what they actually need. The onboarding process was remarkably smooth, supported by a customer support team that addressed every inquiry with speed and professionalism. Through this dedication, Villa Heidi always felt connected and supported during critical operational moments.
As the partnership evolved, Villa Heidi “went all in” on the GuestWisely PMS. Core features such as the Reservation Manager, Channel Manager, and Unified Communications quickly became essential to daily operations. These tools allow Villa Heidi to efficiently manage a complex portfolio of over 90 properties while keeping administrative and customer service overhead to a minimum, as GuestWisely’s automation now handles the heavy lifting.
The transition to the latest GuestWisely evolution has been seamless. The intuitive interface simplifies navigation and enhances the overall user experience. This advanced PMS ensures that even as the business grows in complexity, Villa Heidi can scale with confidence.
Results
The impact of GuestWisely on Villa Heidi Vacation Rentals’ performance has been both measurable and transformative. Since adopting GuestWisely, the company has grown from just two cabins to more than 90 properties while remaining profitable every year throughout its expansion. In 2025, this growth was formally recognized when Villa Heidi received the Norwegian business award “Gaselle”, placing the company among the top 500 fastest-growing and most profitable businesses in Norway – a milestone made possible by GuestWisely’s advanced PMS and dedicated support team.
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At the core of this success is operational efficiency. By fully leveraging GuestWisely’s automation capabilities from 2024 onward, Villa Heidi has been able to scale its portfolio without a corresponding increase in administrative or customer service overhead, maximizing profitability and minimizing complexity.
GuestWisely has also played a pivotal role in revenue growth through direct bookings. Since launching a new direct booking website powered by GuestWisely in 2022, Villa Heidi experienced an immediate uplift in revenue. Today, the website accounts for approximately 65% of total revenue, strengthening brand control, reducing dependency on third-party channels, and accelerating sustainable growth.
Conclusion
At the heart of Villa Heidi’s success is a partnership built on innovation and trust. By leveraging GuestWisely’s smart automation, Villa Heidi has moved beyond the hurdles of day-to-day management to focus on what truly matters: sustainable growth. With a rock-solid operational core now in place, Villa Heidi is poised to lead the way in an increasingly competitive landscape, confident that their partnership with GuestWisely will continue to fuel their journey.
Villa Heidi found its competitive edge in GuestWisely to scale. It’s your turn to leverage that same innovative power that transforms your potential into limitless growth.
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